Viably Branding

Viably is a financial tool with funding, banking, and guidance features to help SMBs run and grow their business. The startup was founded in the winter of 2021.

Role: Brand designer, video producer and motion graphics.

Logo Overview

The icon: Heart

Usage Hierarchy: 1. Viably Purpura and Sea Green Heart on a white background. 2. White and Sea Green Heart on a Viably Purpura background. 3. White Heart on a dark background. 4. Black Heart on a white or Sea Green background.

Primary and Secondary Colors

Typefaces

Click on the image below to see the full brand style guide.

Social Ads

Video Explainer

Homepage

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