Viably is a financial tool with funding, banking, and guidance features to help SMBs run and grow their business. The startup was founded in the winter of 2021.
Role: Brand designer, video producer and motion graphics.
Logo Overview
The icon: Heart
Usage Hierarchy: 1. Viably Purpura and Sea Green Heart on a white background. 2. White and Sea Green Heart on a Viably Purpura background. 3. White Heart on a dark background. 4. Black Heart on a white or Sea Green background.
Primary and Secondary Colors
Typefaces
Click on the image below to see the full brand style guide.
Social Ads
Video Explainer
Homepage
Patricia Mitter 